TERMS & CONDITIONS

Welcome to ALFA KARTEL MARKETING SOLUTIONS.

These Terms & Conditions ("Terms", "Terms & Conditions") govern your access to and use of the ALFA KARTEL website: https://alfakartel.com/

The Website is operated by ALFA KARTEL MARKETING SOLUTIONS, having its registered address at:
Building No. 364, Sector 40, Gurugram, Haryana – 122003, India

By accessing, browsing, or using this Website, you agree to be bound by these Terms & Conditions. If you do not agree with any part of these Terms, please do not use the Website.

1. ABOUT ALFA KARTEL

ALFA KARTEL MARKETING SOLUTIONS ("ALFA KARTEL", "we", "us", or "our") is a marketing and digital solutions agency providing services that may include:

• Digital Marketing
• Performance Marketing
• Social Media Marketing
• Branding
• Content Marketing
• Search Engine Optimization (SEO)
• Advertising
• Website Development
• UI/UX Design
• Email Marketing
• WhatsApp Automation
• CRM Solutions
• Marketing Strategy
• Creative Services
• Other related marketing and technology services

Specific services, deliverables, timelines, fees, and obligations will be governed by the applicable proposal, quotation, statement of work, service agreement, or other written agreement between ALFA KARTEL and the client.

2. ACCEPTANCE OF THESE TERMS

By using the Website, you confirm that:

• You have read these Terms;
• You understand these Terms;
• You agree to comply with these Terms;
• You have the legal capacity to enter into an agreement where applicable.

If you access the Website on behalf of a company, organization, or other legal entity, you represent that you have the authority to bind that entity to these Terms.

3. WEBSITE USE

You may use the Website for lawful purposes only.

You agree not to:

• Use the Website for unlawful, fraudulent, or unauthorized purposes;
• Attempt to gain unauthorized access to the Website or its systems;
• Interfere with the operation or security of the Website;
• Introduce viruses, malware, malicious code, or harmful material;
• Attempt to copy, reproduce, modify, reverse engineer, or exploit Website functionality;
• Scrape, crawl, harvest, or systematically collect Website content without permission;
• Use automated systems to access the Website in a manner that places unreasonable load on our systems;
• Impersonate ALFA KARTEL or another person or organization;
• Submit false, misleading, fraudulent, or unlawful information;
• Use the Website to transmit spam or unsolicited communications;
• Violate the intellectual-property rights of ALFA KARTEL or any third party.

We reserve the right to restrict or terminate access to the Website where we reasonably believe these Terms have been violated.

4. WEBSITE CONTENT

The content available on the Website may include:

• Text
• Images
• Graphics
• Videos
• Logos
• Designs
• Marketing materials
• Case studies
• Articles
• Service descriptions
• Business information
• Other digital content

We make reasonable efforts to keep Website information accurate and current. However, we do not guarantee that all information will always be complete, accurate, current, or free from errors.

Website content is provided for general informational purposes and should not be treated as professional, legal, financial, or other specialized advice.

5. MARKETING INFORMATION AND RESULTS

ALFA KARTEL provides marketing and growth-related services.

However, marketing outcomes can depend on numerous factors outside our control, including:

• Market conditions
• Industry competition
• Client budgets
• Advertising-platform policies
• Algorithm changes
• Audience behavior
• Product or service quality
• Pricing
• Sales processes
• Website performance
• Customer demand
• Economic conditions
• Third-party platform performance

Accordingly, examples, case studies, testimonials, projections, or statements regarding potential marketing outcomes should not be interpreted as a guarantee of specific results.

Unless expressly stated in a written agreement, ALFA KARTEL does not guarantee any particular:

• Revenue
• Profit
• Sales volume
• Leads
• Website traffic
• Advertising return on investment (ROI)
• Conversion rate
• Search ranking
• Social-media growth
• Customer acquisition level

6. THIRD-PARTY PLATFORMS

Our services may involve third-party platforms, including but not limited to:

• Google
• Meta
• Instagram
• Facebook
• YouTube
• LinkedIn
• TikTok
• WhatsApp
• Email platforms
• CRM platforms
• Advertising platforms
• Analytics platforms
• Hosting providers
• Other software and technology providers

Third-party platforms operate independently and may change their:

• Policies
• Algorithms
• Features
• Pricing
• Advertising requirements
• APIs
• Access permissions
• Availability
• Technical functionality

ALFA KARTEL is not responsible for changes, interruptions, suspensions, restrictions, account actions, algorithm changes, or other events caused by third-party platforms.

Where our services depend on third-party platforms, the client's use of those platforms may also be subject to the relevant third party's terms and policies.

7. CLIENT RESPONSIBILITIES

Clients engaging ALFA KARTEL for services are responsible for providing accurate and timely information, approvals, materials, credentials, access, and other resources reasonably required to perform the agreed services.

The client represents that:

• Information supplied to ALFA KARTEL is accurate to the best of their knowledge;
• They have the necessary rights to use materials supplied to us;
• They have appropriate authority to provide access to relevant accounts and platforms;
• Their products, services, advertising claims, and business practices comply with applicable laws;
• Materials supplied by them do not knowingly infringe third-party rights.

Delays in receiving required information, approvals, access, or materials may affect project timelines.

8. SERVICE AGREEMENTS

These Website Terms apply to the use of the Website.

If you become a client of ALFA KARTEL, your specific engagement may additionally be governed by:

• Proposal
• Quotation
• Statement of Work (SOW)
• Service Agreement
• Master Service Agreement
• Work Order
• Invoice
• Written project confirmation
• Other applicable contractual documentation

Where there is a conflict between these Website Terms and a specific written agreement signed or accepted by ALFA KARTEL and the client, the specific agreement will generally govern the relevant service relationship to the extent of the conflict.

9. FEES AND PAYMENTS

Service fees, payment schedules, taxes, project expenses, advertising budgets, and other commercial terms will be communicated through the applicable proposal, quotation, invoice, or service agreement.

Unless otherwise agreed in writing:

• Fees are payable according to the agreed payment schedule;
• Applicable taxes may be charged in addition to quoted fees;
• Third-party advertising or platform costs may be separate from ALFA KARTEL's professional fees;
• Delayed payments may affect service delivery or project timelines;
• ALFA KARTEL may suspend services where payments remain overdue, subject to the applicable agreement.

Any refunds, cancellations, or adjustments will be governed by the applicable written agreement and ALFA KARTEL's applicable refund or cancellation policy.

10. ADVERTISING AND MEDIA SPEND

Where ALFA KARTEL manages paid advertising campaigns on behalf of a client, advertising/media spend paid to platforms such as Google, Meta, LinkedIn, TikTok, or other advertising networks may be separate from ALFA KARTEL's professional service fees.

Unless expressly agreed otherwise, ALFA KARTEL does not control:

• Third-party advertising costs;
• Auction prices;
• Cost-per-click;
• Cost-per-impression;
• Platform fees;
• Ad-delivery volume;
• Algorithmic distribution;
• Platform approvals or rejections.

Advertising performance may vary over time.

11. INTELLECTUAL PROPERTY

Unless otherwise stated in a written agreement, all intellectual property rights in the Website and its original content belong to ALFA KARTEL or its licensors.

This may include:

• Logos
• Branding
• Website design
• Text
• Graphics
• Visual assets
• Videos
• Templates
• Marketing materials
• Original concepts
• Website code
• Layouts
• Designs
• Processes
• Other proprietary materials

You may not reproduce, modify, distribute, publish, sell, license, transmit, or commercially exploit Website content without our prior written permission.

12. CLIENT MATERIALS

Clients may provide ALFA KARTEL with:

• Logos
• Images
• Videos
• Product information
• Brand guidelines
• Website content
• Marketing materials
• Customer information
• Account credentials
• Other business materials

The client retains ownership of materials that they own, subject to the rights necessary for ALFA KARTEL to perform the agreed services.

The client grants ALFA KARTEL a limited right to use such materials solely as reasonably necessary to provide the agreed services.

The client is responsible for ensuring that it has the necessary rights, licenses, permissions, and consents for materials supplied to ALFA KARTEL.

13. PORTFOLIO AND CASE STUDIES

Unless otherwise agreed in writing, ALFA KARTEL may identify a client as a client of the agency and display completed work in its portfolio, website, presentations, social-media channels, or marketing materials.

We will not knowingly disclose confidential information solely for promotional purposes.

If a written agreement expressly restricts portfolio use or publicity, that agreement will prevail.

14. CONFIDENTIAL INFORMATION

During a business relationship, either party may receive confidential or proprietary information belonging to the other party.

Each party agrees to use reasonable care to protect confidential information and not disclose it to unauthorized persons except:

• With the other party's permission;
• To professional advisers or service providers who reasonably require access;
• Where required by law or a lawful government request;
• Where the information has become publicly available through no breach of confidentiality.

Confidentiality obligations may continue after termination of a service relationship where applicable.

15. PRIVACY

Your use of the Website is also governed by our Privacy Policy.

Our Privacy Policy explains how ALFA KARTEL collects, uses, processes, stores, and protects personal information.

By using the Website, you acknowledge that you have reviewed the Privacy Policy.

16. COOKIES AND TRACKING

The Website may use cookies, analytics tools, pixels, tags, and similar technologies, including technologies associated with:

• Google Analytics
• Google Tag Manager
• Meta Pixel

These technologies may be used to understand Website usage, measure marketing effectiveness, improve user experience, and support advertising activities.

For more information about our handling of personal information and tracking technologies, please refer to our Privacy Policy and Cookie Policy, where applicable.

17. EXTERNAL LINKS

The Website may contain links to third-party websites, platforms, or resources.

These links are provided for convenience and informational purposes.

ALFA KARTEL does not control and is not responsible for:

• Third-party content;
• Third-party availability;
• Third-party security;
• Third-party privacy practices;
• Third-party terms;
• Products or services offered by third parties.

Accessing third-party websites is at your own discretion and subject to their applicable terms and policies.

18. TESTIMONIALS AND CASE STUDIES

Testimonials, reviews, case studies, and examples displayed on the Website may represent individual experiences or specific project circumstances.

Past performance does not necessarily represent future results.

Marketing results vary depending on the client's circumstances, market, budget, industry, strategy, execution, and other factors.

19. AVAILABILITY OF THE WEBSITE

We aim to keep the Website available and functioning properly.

However, we do not guarantee uninterrupted or error-free availability.

The Website may occasionally be unavailable due to:

• Maintenance
• Updates
• Technical issues
• Hosting problems
• Cybersecurity incidents
• Internet or network failures
• Third-party service interruptions
• Circumstances beyond our reasonable control

We may modify, suspend, or discontinue any portion of the Website without prior notice where reasonably necessary.

20. DISCLAIMER OF WARRANTIES

To the maximum extent permitted by applicable law, the Website and its content are provided on an "as available" and "as is" basis.

We do not guarantee that:

• The Website will always be available;
• The Website will be completely error-free;
• Information will always be current or accurate;
• The Website will be free from viruses or harmful components;
• The Website will meet every user's particular requirements.

Nothing in these Terms excludes any warranty or right that cannot legally be excluded under applicable law.

21. LIMITATION OF LIABILITY

To the maximum extent permitted by applicable law, ALFA KARTEL and its directors, employees, representatives, contractors, or service providers will not be liable for indirect, incidental, special, consequential, or punitive losses arising from or related to your use of the Website.

This may include, where legally permissible:

• Loss of profits
• Loss of revenue
• Loss of business opportunities
• Loss of data
• Loss of goodwill
• Business interruption
• Third-party platform failures
• Advertising-platform changes
• Search-engine algorithm changes
• Social-media algorithm changes

Nothing in these Terms is intended to exclude or limit liability that cannot lawfully be excluded or limited under applicable law.

For paid services, any limitation of liability will also be subject to the specific service agreement between ALFA KARTEL and the client.

22. INDEMNIFICATION

To the extent permitted by applicable law, you agree to indemnify and hold harmless ALFA KARTEL and its directors, employees, representatives, contractors, and affiliates from claims, losses, liabilities, damages, costs, and expenses arising from:

• Your misuse of the Website;
• Your violation of these Terms;
• Your violation of applicable law;
• Your infringement of third-party intellectual-property rights;
• Materials or information supplied by you;
• Unauthorized use of third-party content or platforms through your account.

This provision does not apply to the extent that the relevant claim results from ALFA KARTEL's own unlawful conduct or liability that cannot legally be excluded.

23. SUSPENSION OR TERMINATION

We may suspend or restrict your access to the Website where reasonably necessary, including if:

• You breach these Terms;
• You engage in unlawful activity;
• Your actions threaten Website security;
• Your actions interfere with other users;
• We are required to do so by law;
• We reasonably believe continued access presents a security or operational risk.

Termination or suspension of Website access will not affect rights or obligations that accrued before termination.

Service relationships with clients may only be terminated according to the applicable service agreement or other contractual arrangement.

24. FORCE MAJEURE

ALFA KARTEL will not be responsible for delay or failure to perform obligations caused by circumstances beyond reasonable control, including:

• Natural disasters
• Government actions
• Internet or telecommunications failures
• Cyberattacks
• Major technical failures
• Platform outages
• Strikes
• War
• Civil disturbances
• Epidemics or pandemics
• Power failures
• Other events beyond reasonable control

Where reasonably possible, we will take appropriate steps to minimize the effects of such events.

25. GOVERNING LAW

These Terms shall be governed by and interpreted in accordance with the laws of India.

Subject to applicable law, disputes arising from these Terms or your use of the Website shall be subject to the jurisdiction of the competent courts having jurisdiction over Gurugram, Haryana, India.

Nothing in this clause prevents a party from seeking urgent or interim relief from a court having appropriate jurisdiction.

26. CHANGES TO THESE TERMS

ALFA KARTEL may modify these Terms from time to time to reflect:

• Changes to our services;
• Changes to the Website;
• Changes in technology;
• Changes in applicable law;
• Changes in business practices;
• Changes in third-party services.

The updated version will be published on this page with a revised "Last Updated" date.

Your continued use of the Website after an updated version becomes available constitutes acceptance of the revised Terms to the extent permitted by applicable law.

27. SEVERABILITY

If any provision of these Terms is found to be unlawful, invalid, or unenforceable, that provision shall be interpreted or modified to the extent necessary to make it enforceable, where legally permitted.

If it cannot be made enforceable, the affected provision shall be severed, and the remaining provisions shall continue in effect.

28. ENTIRE AGREEMENT

These Terms, together with our Privacy Policy and any other policies expressly incorporated into these Terms, constitute the terms governing your use of the Website.

For client engagements, the applicable proposal, quotation, statement of work, service agreement, or other written contract may contain additional terms governing the specific services provided.

29. CONTACT INFORMATION

For questions regarding these Terms & Conditions, please contact: